Find the balance: being a good agent in the music industry

Co-funder of Good Music Company and Rotterdam-based agent Jurjen Mooiweer explains how his work is based on long-term and trustworthy relationships with partners and musicians.

As co-funder of Good Music Company, Rotterdam-based agent Jurjen Mooiweer only set up GMC a few years ago but have already been responsible for bringing a whole host of jazz and jazz-related talents – not least Grammy-winners Snarky Puppy – to massive audiences across Europe. On the occasion of International Jazz Platform, Jurjen shares his experience on what should be the role of an agent, finding the balance between the interests of each partner and looking for long-term relationships in business.

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Co-financed by the Polish Ministry of Culture and National Heritage from funds of the Culture Promotion Fund within the Creative Sectors Programme 2022